Disney Store has announced the launch of its new fragrance collection, a captivating array of scents and associated products, each inspired by Disney characters and stories. The company says the premium personal fragrances, home scents, candles and gifts were created in conjunction with leading fragrance houses, perfumers and an award-winning design team.

“The power of fragrance is truly magical–it can evoke memories and convey dreams and aspirations. Disney’s rich heritage and most beloved characters also have that same allure,” says Jim Fielding, president of Disney Stores Worldwide. “With the launch of Disney Store’s own fragrance collection, we’re touching all of the senses for the first time in a uniquely Disney way.”

The first fragrance in the collection will be available in Disney Store locations nationwide beginning from June 2011 with other fragrances introduced throughout the rest of 2011.